Your social media strategy should be a balance of creativity and storytelling. Effective social media marketing can build brand awareness, increase business exposure, and generate more leads, ultimately creating a loyal audience. Be confident that your 2023 marketing strategies are ahead of the trends by partnering with a digital marketing agency like ours. These 2022 social media marketing trends are leveling up and becoming even more prominent in 2023, so let’s recap what we saw in 2022.