Keyword Research
We dove deep into the company’s goals, target audience, and competitors to find the best keywords for their brand and SEO strategy, and continued to research them monthly. Our process for this is to use target services and a keyword research tool to find a large volume of popular, related keywords. We then analyze the results for search volume, keyword difficulty, and long-tail keywords that have the highest conversion rates and opportunities. Lastly, we optimize the keywords for search intent through Search Engine Results Page (SERP) analysis.
Location Optimization
Based on a user’s IP address, Google knows where they are located. We optimized the firm’s Google Business Profile which allowed it to display at the top of the page to local users searching for legal services provided by our client. Using local keywords, our Orlando internet marketing team advanced the strategy to include additional areas of the client’s target audience in both Google Business Profile content and blogs.
